Exclusive New Survey Shows BlackBerry’s BBM Beating WhatsApp And SnapChat In Key Markets

Exclusive New Survey Shows BlackBerry's BBM Beating WhatsApp And SnapChat In Key Markets

Forbes reported that- Distimo‘s brand new messaging app survey shows fascinating patterns from the period following BBM’s launch for Apple’s AAPL +1.84% iOS platform. During the first month of availability, BBM was the most downloaded messaging app in UK and India – and only two percentage points behind WhatsApp in South Africa. In the hotly contested US market, BBM was eight points behind Snapchat, but well ahead of WhatsApp, Kik and Viber.

Perhaps the biggest surprise in Distimo’s survey was BBM’s phenomenal strength in UK and India. BlackBerry never really broke out in India and it has suffered a steep slide in the British smartphone market. It’s also interesting to note that despite its fantastic popularity in America, Snapchat still looks notably soft in emerging markets like India and South Africa.

WhatsApp’s relative weakness in the US market is also a bit of a shocker. It looks like Kik has pulled even with the global messaging behemoth in America, while even Viber is now within striking distance. WhatsApp has clearly started fading in affluent markets like USA and UK, where competition for the teen market is heating up rapidly. For BBM, getting within two percentage points of WhatsApp in both India and South Africa during November is little short of a triumph. It would be fascinating to get this same data from Google’s GOOG +1.23% Android platform at some point.


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