BlackBerry plans sales sops to distributors; handset prices may fall

BlackBerry plans sales sops to distributors; handset prices may fall

The price of latest BlackBerry handsets are expected to fall further as the Canadian smartphone maker plans more sales incentives to distributors and operators for pushing the sales of its BB10 devices.

In order to improve sales and stimulate global demand for BlackBerry 10 devices, the company executed marketing campaigns and reduced the price on new shipments of BlackBerry 10 smartphones during the second and third quarters of fiscal 2014, the company said in an SEC filing.

“The company plans to implement further sales incentives with its carrier and distributor partners to increase sell-through, which could be applicable to all BlackBerry 10 devices shipped in the second and third quarters of fiscal 2014,” the company said in the filing.

We may see cheaper BlackBerry handsets and more carrier and distributor will start market BlackBerry 10 devices to their customers.

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