BlackBerry And Alicia Keys ends collaboration After A Year in January 30th

BlackBerry And Alicia Keys ends collaboration After A Year in January 30th

Alicia Keys was brought on by BlackBerry as a Global Creative Director on January 30th, the same day BlackBerry 10 launched, and it seems that time will officially end later this month. According to BlackBerry, Alicia Keys will be leaving her role on January 30th, 2014, exactly one year after taking the position on.

The relationship between BlackBerry and Keys was okay, to put it nicely. She prominently featured a white Z10 in her “Set The World On Fire” tour, but aside from that, her publicly affiliation with BlackBerry was kept to a minimum. According to people that were familiar with the situation, Keys wanted her role to be more operations oriented instead of having a marketing feel.

The departure has been confirmed to us by BlackBerry via an emailed statement:

BlackBerry and Alicia Keys have completed our year-long collaboration. We thank Alicia for her many contributions including providing creative direction for the BlackBerry Keep Moving Project which attracted more than 40 million visits, advocating for women in STEM and launching the BlackBerry Scholars Program. We have enjoyed the opportunity to work with such an incredibly talented and passionate individual.


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