QNX has already revealed their concept cars at CES 2014, and now they’re announcing a new partnership with HERE Auto “with the goal of enabling personalized, cloud-based location services for the connected car.” HERE, which is owned by Nokia, offers the world’s freshest maps and location experiences across multiple screens and operating systems. HERE Auto’s technology will be on full display inside QNX’s Mercedes-Benz at CES this week.

Built on more than 25 years of experience in cartography and drawing on more than 80,000 sources of data, HERE offers “Maps for Life” for more than 190 countries, voice-guided navigation in 95 countries in more than 50 languages, and live traffic information for 34 countries. Check out the press release below for the full details on this new partnership.

HERE and QNX Join Forces to Bring HERE Auto into the Car

QNX Software Systems to demonstrate HERE Auto embedded navigation at 2014 CES

LAS VEGAS, NEVADA–(Marketwired – January 07, 2014) – 2014 INTERNATIONAL CES (NORTH HALL-BOOTH 536) – QNX Software Systems, a global leader in software platforms for in-car electronics, and HERE, a Nokia business, today announced a new technology partnership with the goal of enabling personalized, cloud-based location services for the connected car.

As part of the collaboration, QNX Software Systems plans to add support for HERE Auto, an embedded navigation experience, to the QNX CAR™ Platform for Infotainment. QNX Software Systems will also demonstrate HERE Auto running in a new QNX technology concept car, based on a 2014 Mercedes-Benz CLA45 AMG, this week at 2014 CES (North Hall, booth 536).

Connectivity paired with dynamic, personalized services and precise location awareness can transform cars into powerful connected devices that help drivers make sense of the world around them. With its foundation in delivering best-in-class location services in the car, HERE is one of few companies that can deliver high-quality location services to help automakers stay ahead of customer demands and allow them to differentiate their connected car services.

HERE Auto is an embedded in-car navigation application that builds on the HERE automotive-grade-quality map, which includes fresh turn-by-turn data for 95 countries. HERE Auto connects to the HERE Cloud to access connected services, including weather, parking availability, traffic, fuel price and payment services, and more. HERE Auto is scalable and supports a variety of platforms.

QNX Software Systems plans to support HERE Auto on its QNX CAR Platform for Infotainment, extending the reach of HERE to more cars and drivers around the world. QNX Software Systems has created a partner ecosystem to offer the best possible foundation for building vehicle infotainment systems, and adding HERE Auto is further testament to the momentum behind the multi-platform HERE Connected Driving solutions.

“As cars evolve into the ultimate connected device, location will be a key element to delivering a whole new class of driver services,” said Ogi Redzic, Vice President, Connected Driving, HERE. “HERE, along with market-leading partners like QNX Software Systems, is ushering in a new era of mobility for the automobile industry.”

“HERE Auto opens the door to an enhanced driving experience that leverages the cloud to make navigation and location services more personalized and convenient,” said Peter McCarthy, Director, Global Partnerships, QNX Software Systems. “We look forward to supporting this solution on the QNX CAR Platform and making it accessible to our automotive customers.”

QNX Software Systems has licensed its software technology for use in tens of millions of in-vehicle systems worldwide, including 3D navigation systems, multimedia head units, digital instrument clusters, connectivity modules, and hands-free systems. The company’s QNX CAR Platform for Infotainment offers a unique set of pre-integrated technologies to help reduce development efforts and speed time to market for connected, media-rich infotainment systems. The platform is also highly flexible, providing customers with support for a rich choice of application environments, smartphone platforms, user interface technologies, and connectivity standards.