BlackBerry Malaysia will focus on the government and enterprise sectors in efforts to move forward with its business development, Managing Director for Indo-China, Ben Quirin, said Tuesday.
Previously, BlackBerry Malaysia’s main focus was the retail segment, he said.
“The government and enterprise sectors will be our key point in Malaysia in order to get more customers and train our partners in technical aspects to enable them to understand our focus.
“The software and hardware development as well as services products will be our main focus to ensure that our customers from the two sectors are always associated with us,” he told reporters in Kuala Lumpur after announcing BlackBerry Malaysia’s development plan for Malaysia.
Ben said the competitors’ market share for both sectors only represent under 25 per cent of where Blackberry stands in the government and enterprise sectors today.