How BBM Channels Are Leading the Convergence of Social and Mobile Media

Inside BlackBerry for Business Blog

BBM ChannelsMass marketing — reaching the largest number of people possible — used to mean national TV, radio, newspapers and magazines. Not anymore. Today, mass marketing is increasingly happening through mobile and social media. BBM Channels combines the best of both.

BBM Channels is a social networking feature inside your BBM app. A BBM Channel is like a Facebook page or a Tumblr blog in that it’s a place to post messages and pictures, and also interact with people. But because it lives inside BBM, Channels is all about facilitating conversations, helping you directly connect with brands you like and chat with others about topics that interest you.

Keep ’em Separated

At its heart, BBM is a mobile messaging app, a tool that allows you to securely connect with colleagues, friends and family in real time. BBM has also evolved to become something bigger: a platform where consumers and companies can…

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